About us

Fascinated by the art of craftsmanship and the enchantment of precision, a vision was born, a vision to redefine luxury, not as a distant dream, but as an everyday companion.

The narrow workspace, filled with dreams and dedication, became the birthplace of every watch that would characterize our brand. Each tick of the timepiece reflected not only time, but also the passion and dedication that went into it.

The concept of "Daily Luxury" was born. a daring fusion of timeless luxury and everyday sophistication. It was more than a watch; it was an expression of individuality, an embodiment of effortless elegance in everyday life.


From an individual who dreamed of perfection to a brand that embodies perfection, every stitch, every detail is imbued with the story of our humble beginnings. We invite you to be part of this story, to carry with you a piece of small town charm and big dreams. Discover the revolution of "Daily Luxury" and embrace the times in style. This isn't just any watch; this is a symbol of your unique journey through time.

We don't just supply a product. We stand for more, an addition to your wardrobe. A meaning to your daily lifestyle. An addition to be proud of.

-DIQAL